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    Join Date
    Aug 2011

    Download Tamil Nadu Open University Bachelor of Business Administration Third year Marketing Research Exam Previous Years Question Papers

    As from the name of the university, Tamil Nadu Open University is offering education from the Indian state of Tamil Nadu and the university follows open system of education by following the footsteps of the popular university for Open Education in India being IGNOU.

    Courses offered by TNOU:

    Tamil Nadu Open University offers courses under different headings like PG Courses, Professional Programmes, UG Programmes, Certificate Programmes, B. Ed Programme, diploma programmes, vocational diploma programmes, catering & hotel administration courses.

    BBA from TNOU:

    BBA course offered by TNOU is coming under the category of UG Courses and the course extends to a period of three years and the university offers BBA both as general course and as a course with specialization in Computer Applications.

    Papers offered in the final year of the BBA Course:

    The final year (third year) of the BBA course offered by TNOU includes the following papers:

    Production Management
    Personnel Management
    Business Law
    Business Environment
    Marketing Research
    Fundamentals of Computers

    Syllabus for Marketing Research paper:

    The Marketing Research Paper offered in the third years of BBA course of TNOU is denoted by the code number BBA 35 and its syllabus is divided into five blocks as mentioned below:

    Block I: Introduction to Marketing Research
    Block II: Research Design
    Block III: Data Processing
    Block IV: Product Research
    Block V: Advertising Research

    Recommended books for Business Environment paper:

    Modern Marketing Management - Dawar
    Principles of Marketing - S.A. Sherlekhar
    Marketing Research - Philip Kotler
    Marketing Research - G.C. Beri
    Marketing Research - D.D. Sharma

    Previous year questions paper:

    Previous Years question papers of Marketing Research subject coming under the third year of the BBA course can be downloaded from the attachment.

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