
Hello friend,
As a ECE engineer I can not suggest you the best branch,but the suitable specialization for you is Sales and Marketing.
Do not think it is the only option for you,you do have many other specializations like
- HRM
- EXECUTIVE MBA
- INTERNATIONAL BUSINESS
- OPERATIONS MANAGEMENT
- HOSPITAL MANAGEMENT
- HOTEL MANAGEMENT
- IT
- COMPUTERS
- CORPORATE LAW
- FINANCE
- ACCOUNTING
- ECONOMICS
- BANKING
- INSURENCE
etc etc.
As you are a electronic engineer if you do MBA after completing your engineering course I'm sure that you will be looking for some management jobs in MNCs and many other corporate firms.
If you work in any of these companies or manufacturing companies,they need marketing executives for the sales and marketing of their marketing and services.
So I would suggest you to take sales and marketing specialization as it gives you more opportunities and options than any other specializations
Eligibility for MBA in Sales and Marketing
1.You should have completed bachelors degree in any stream with a minimum of 50% aggregate from a recognized university
2.You should also qualify in the entrance exam like
CAT
MAT
XAT
KMAT
GMAT
SNAP
ATMA etc etc
3.There is no age limit
4.You will be given more preference if you have past work experience
Curriculum for MBA in Sales and Marketing
1. Marketing Concepts - Approaches to Marketing - Study Approaches and Functional Approaches - Marketing Process - Functions of Marketing
2. Marketing Planning - Nature, Process and Contents of Marketing Plan - The changing marketing environment - Analyzing needs and trends in Macro Environment, Economic Environment, Technical Environment, Political Environment and Socio-cultural Environment
3. Sales Forecasting - Methods - Market Research - Scope, Obstacles in acceptance
4. Consumer Behaviour - Factors influencing buyer behaviour - Buyer decision process - Consumer Psychology - Industrial Buyer behaviour Vs. Domestic Buyer behaviour - Customer satisfactions Vs. Customer delight - Consumer value and satisfaction
5. Dealing with competition - Identification and Analysis of Competitors
6. Market segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies
7. Market Evaluation and Controls - Types, process, obstacles to marketing control - Marketing Audit - Marketing Ethics
Top colleges in India for MBA
Indian Institute of Management - Bangalore, India
Indian Institute of Management - Ahmedabad, India
Indian Institute of Management - Calcutta, India
Indian Institute of Management - Lucknow, India
Institute of Rural Management - Anand, India
Xaviers Labour Relation Institue, - Jamshedpur, India
Management Development Institute - Gurgaon, India
Indian Institute of Management - Indore, india
S.P. Jain Institute of Management and Research - Mumbai, india
Indian Institute of Foreign Trade - Delhi, India
Narsee Monjee Institute of Management Studies - Mumbai, India
International Management Institute - New Delhi, India
Fore School of Management - New Delhi, India
Institute of Management Technology - Ghaziabad, India
Jamnalal Bajaj Institute of Management Studies - Mumbai, India
Xavier Institute of Management - Bhubaneshwar, India
T.A. Pai Management Institute - Manipal, India
Xavier Institute of Management & Entrepreneurship - Bangalore, India
Faculty of Management Studies - Delhi, India
Loyola Institute of Business Administration - Chennai, India
Career and job opportunities after MBA in Sales and Marketing
Different job titles in Sales and marketing
Public Relations Director
Customer Segmentations Specialists
Market Developers/Strategists
Product Manager
Marketing or Brand Manager
Advertising Manager
Marketing Communications Manager
Sales Manager
Market Research Analyst
Sales & Marketing Executive
Skills required
Command over language, both spoken and written
Ability to persuade and influence people
Awareness of general business scenario
A knack of listening well
Ability to devise and offer solutions to the customer’s problem areas
Analytical ability
Good reasoning power
ALL THE BEST!!!!!!!!