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    Download Tamil Nadu Open University Bachelor of Business Administration with Computer Application Second Year Marketing Management (BBAC 23) Exam Previous Years Question Papers

    The Bachelor of Business Administration course is being offered by the Tamil Nadu Open University not only as general BBA course, but it is also offered with specializations like BBA Marketing management, retail management and computer applications. The BBA computer applications course is shortly called as BBA CA and this course extends to a period of three years with the following papers in the second year of the course:

    Second year BBA CA papers:

    • Financial & Management Accounting
    • Managerial Economics
    • Marketing Management
    • E-Commerce
    • Internet & Web Designing
    • LAB – 2 Internet & Web Designing
    • Environmental Studies

    Syllabus for marketing management:

    Syllabus for this paper includes chapters under the following blocks:

    • Block I – Nature and scope of Marketing
    • Block II – Buyer behavior
    • Block III – Product
    • Block IV – Pricing
    • Block V - Promotion

    Recommended books for Marketing management paper:

    • Marketing - Rajan Nair
    • Marketing Management - V.S. Ramasamy & S. Namakumari
    • Marketing Management - Philip Kotler
    • Principles of Marketing - S.A. Sherlekhar
    • Modern Marketing Management – Dawar

    Examination for Marketing Management:

    This paper is denoted as BBAC 23 to denote it as the third paper in the second year of BBA Computer Applications course and examination for this papers is conducted for 75 marks.

    Previous years question paper:

    Past question papers of marketing management paper offered in the second year of BBA CA course by TNOU are given in the attachment.


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