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    PapersExpert
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    Download Tamil Nadu Open University B.A. Economics First Year Economics of Marketing Exam Previous Years Question Papers

    Tamil Nadu Open University as the name implies is a open education university operating from the state of Tamil Nadu and a wide range of courses are offered by the university for helping out students from different part of the country.

    UG Economics courses from TNOU:

    At the UG level two Economics courses are offered by the university namely Bachelor of Arts in Economics and Bachelor of Arts in Business Economics. Both these courses extend to a period of three years and some papers in these two courses are common.

    Subjects offered in the first year of the B.A. Economics course:

    The list of papers offered in the first year B. A economics course is given below:

    Micro Economics
    Monetary Economics
    Economics of Marketing

    About Economics of Marketing subject:

    This subject offered in the first year of B.A. Economics course has its code number as BECAL 11 and syllabus for this paper includes the following blocks:

    Block I Introduction and feature of Modern Marketing
    Block II Product Policies
    Block III Buyer Behavior
    Block IV Pricing of Products
    Block V Sales Promotion

    Recommended books for BECAL 11 Paper:

    Jerome McCarthy and William D.Perant, Jr., Basic Marketing, Universal Book
    House, New Delhi
    Philip Kotler, Principles of Marketing, Prentice Hall India, New Delhi
    Rajan Nair, Marketing, Sultan Chand and Sons., New Delhi

    Previous Years Question Papers:

    B.A. Economics candidates of TNOU can download previous years question papers of Economics of Marketing Paper from the attachment.





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    Re: Download Tamil Nadu Open University B.A. Economics First Year Economics of Marketing Exam Previous Years Question Papers

    ba economics first year in tamil madal question




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