1. #1
    PapersExpert
    Join Date
    Aug 2011
    Posts
    1,355

    Download Punjab Technical University Distance Education BBA 2nd Semester Marketing Management Exam Previous Years Question Papers

    Punjab Technical University is one of the best university in the nation and with a view to reach the unreached, the university began its Directorate of Distance Education. Through the DDE, the university offers courses under different categories like paramedical technologies, mass communication and journalism, management, information technology, hotel management, fire, safety & hazards management and fashion technologies.

    BBA from PTU through distance education:

    Among the aforesaid categories, BBA course is offered under the category of management courses along with other course being MBA.

    Subjects taught in the Second semester of the BBA course:

    The second semester of the BBA course offered by the university includes the following subjects:

    Organizational Behavior
    Marketing Management
    Macro Economics
    Basic accounting
    Database System

    Syllabus of Marketing Management paper in 2nd Semester of BBA course:

    The subject code of this paper offered in the second semester is BBA-202 and the paper ID is B0108 and it is theory paper. A broad outline of the syllabus for this paper is given below:

    Section I: Marketing its nature and scope
    Section II: Market Segmentation
    Section III: Pricing decision

    Question paper pattern:

    The total marks allotted for this paper is 75, which is to be completed within three hours. The paper will have two parts with 15 short-answer questions in part A and 12 long answer questions in part B. Part A carries 30 marks and part B carries 45 marks thereby making a total of 75 marks.

    Previous year question papers:

    Previous years question papers of BBA 2nd Semester Marketing Management paper is given in the attachment.





  2. Related:
  3. #2
    Unregistered

    Re: Download Punjab Technical University Distance Education BBA 2nd Semester Marketing Management Exam Previous Years Question Papers

    i need ques paper of service marketing, bba. 2011 session....can nyone provide me with the link?




+ Reply to Thread

Quick Reply Any Question?