1. #1
    PapersExpert
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    Aug 2011
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    Download ICWAI Final Stage III Strategic Management and Marketing Exam Previous Years Question Papers

    Strategic Management and Marketing paper is called as paper 15 according to the 2003 syllabus of ICWAI course offered by the Institute of Cost Accountants of India. The objective of the paper is to gain comprehensive understanding of all aspects pertaining to external financial reporting practices. The paper also aims at gaining expert knowledge of the professional standards, procedures and principles of accounting and their usage to various practical situations.

    Contents of the paper:

    • Planning environment economics
    • Strategies
    • Model building and models
    • Basic concepts of marketing
    • Control or application of management accounting in marketing
    • Evaluation of sales promotion and advertisement

    Recommended books for the paper:

    • Mc Graw Hill- The Strategic Management Handbook - Kenneth I. Albert
    • John Wiley - Strategic Management - H.I. Ansoff
    • Oxford University Press - Corporate Strategies - B.P. Banerjee
    • Pergamon Press - Tools & techniques for Strategic Management - P.B. Mc Namee
    • Prentice Hall - Marketing Management: analysis, planning & Control - Philip Kotler
    • Prentice Hall - Rise & Fall of Strategic Planning - H. Mintzberg
    • Free press - Corporate Strategy - M. E. Porter
    • Free Press - Competitive Advantage: Creating & Sustaining Superior Performance - M. E. Porter
    • Tata McGraw Hill - Cases in Strategic Management - Budhiraja & Athreya
    • Irwin - Case Studies in Marketing - Mc Carthy & Perreault

    Previous years question papers:

    Past question papers of strategic management and marketing paper are given in the attachment.


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  3. #2
    Sheilabe
    Join Date
    Aug 2012
    Posts
    1

    Re: Download ICWAI Final Stage III Strategic Management and Marketing Exam Previous Years Question Papers

    How can I apply for Final Postal tuition? What is the fee structure?




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