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Download ICWAI Final Stage III Strategic Management and Marketing Exam Previous Years Question Papers
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  1. #1
    PapersExpert
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    Download ICWAI Final Stage III Strategic Management and Marketing Exam Previous Years Question Papers

    Strategic Management and Marketing paper is called as paper 15 according to the 2003 syllabus of ICWAI course offered by the Institute of Cost Accountants of India. The objective of the paper is to gain comprehensive understanding of all aspects pertaining to external financial reporting practices. The paper also aims at gaining expert knowledge of the professional standards, procedures and principles of accounting and their usage to various practical situations.

    Contents of the paper:

    Planning environment economics
    Strategies
    Model building and models
    Basic concepts of marketing
    Control or application of management accounting in marketing
    Evaluation of sales promotion and advertisement

    Recommended books for the paper:

    Mc Graw Hill- The Strategic Management Handbook - Kenneth I. Albert
    John Wiley - Strategic Management - H.I. Ansoff
    Oxford University Press - Corporate Strategies - B.P. Banerjee
    Pergamon Press - Tools & techniques for Strategic Management - P.B. Mc Namee
    Prentice Hall - Marketing Management: analysis, planning & Control - Philip Kotler
    Prentice Hall - Rise & Fall of Strategic Planning - H. Mintzberg
    Free press - Corporate Strategy - M. E. Porter
    Free Press - Competitive Advantage: Creating & Sustaining Superior Performance - M. E. Porter
    Tata McGraw Hill - Cases in Strategic Management - Budhiraja & Athreya
    Irwin - Case Studies in Marketing - Mc Carthy & Perreault

    Previous years question papers:

    Past question papers of strategic management and marketing paper are given in the attachment.


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  3. #2
    Sheilabe
    Join Date
    Aug 2012
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    Re: Download ICWAI Final Stage III Strategic Management and Marketing Exam Previous Years Question Papers

    How can I apply for Final Postal tuition? What is the fee structure?




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